«An out-of-time integrity »
From the Latin word « Integritas », used for the first time in 1465, this word refers to what is a whole, what lacks nothing.
This value represents the cohesion between thoughts, words and actions of Man.
It reminds us each second that to respect one’s commitments and principles, despite opposing currents, is fundamental.
« An unchanging tenacity towards time »
Appearing in 1489 in « La Mer des Histoires »*, the word « tenacity » refers to the character of a Man and his attachment to an idea, a project or a will.
Today still, this value represents the resistance of a Man facing adversity. It consists in acting with unconditional will.
Tenacity is a fundamental value in a Man’s fulfilment.
She is the...
« Merit is the pure essence of self-esteem »
In 1970, Abraham Maslow refers to self-esteem in his famous hierarchy of needs, also known as the « Maslow’s Pyramid ».
He defines her as an individual’s double necessity: to feel competent and to feel recognized by the others.
Self-esteem is an inner attitude that consists of saying that we are important and unique. It means to know oneself and...
“Anchor your loyalty in time”
Over many centuries, people have sought an indestructible loyalty from their allies to build their empire.
This noble virtue was principally projected on the front scene during the feudal era when knights swore loyalty towards their sovereigns.
Today, Men as masters of their own destiny swear loyalty towards their beliefs, their ideas, their partners and...
“Passion is not expressed, it is preserved over time»
This value is a strong emotion felt by the individual towards another person, a concept, an object or an idea.
Since Ancient Times, great philosophers have been drawn to this profound value which is the essence itself of some individuals.
In 1591, the writer William Shakespeare got inspired by an Italian novel « Romeus e Juliet » and he...
« Beyond being a human value, it is purity»
In Human history, sincerity has raised a great deal of questions that brought great philosophers such as Sartre to consider this value an ideal.
From the Latin « sincerus » that signifies « completely pure ».
It can be considered a virtue, it is the authenticity of a Man when he expresses the depth of his soul.
Aligned with integrity and...
This timepiece was created to celebrate life and more particularly the Vitality.For us this value symbolizes life and the ability to live and exist. One of the founding values to build a great life.
Remember you this value that help you every day to create your life.Tell your story by wearing this engraved watch with an emotional message.