A decade of passion, a new chapter
For over ten years, you have witnessed our quest: to bring great human stories to life through time. Our logo, our colors, our visual universe have accompanied you, guided you, and brought you together.
But brands, like people, evolve. They reinvent themselves to better reflect who they have become.
A legacy engraved in time
The old logo, featuring two majestic deer, was a tribute to resilience, nobility, and Celtic legends. It embodied our desire to convey the symbols of the past with respect and depth.
This logo remains a pillar of our history. It witnessed our first watches, our first collectors, our first dreams.
A rethought identity, but not a transformed one
Today, Col&MacArthur is evolving its graphic identity. Not to forget where we come from, but to affirm who we have become.
The new logo is the result of a long process of reflection: how to express timelessness, transmission, and inspiration in a single symbol?
We found our answer in the union between classic typography and contemporary line.
The heart of the monogram: the letter H
In the center of the C&M monogram, a letter stands out: H.
It was not chosen at random. It carries within it the words that shape our House:
Heritage. History. Humility. Humanity. Tribute.
So many values that inspire each collection, each decision, each detail of our timepieces.
A common thread: the union of past and future
With this new graphic charter, Col&MacArthur strengthens the link between the timeless and the contemporary.
The typography, the colors, the visuals: everything has been redesigned to convey our vision of luxury, more sincere, more accessible, more rooted in emotion than in ostentation.
What we remain
If our image evolves, our mission does not.
We continue to imagine watches that tell stories, that bring people together, that stand the test of time.
Every piece, every word, every detail is designed to celebrate memory, honor stories, and pass on a legacy.
What we become
This new identity ushers in an era. That of a House that asserts itself with strength and elegance, without ever denying its humanity.
A House that looks to the horizon, without forgetting where it comes from.
A House that, through time, continues to make yours beat.
