To write this article, we wanted to understand what our watches represent to you.
We listened to you: through your messages on social media, your opinions shared on our website, and during face-to-face meetings.
Among all these testimonies, some particularly touched us.
We have chosen to share some of them with you.
Intimate, sincere, profoundly human stories that remind us that beyond the time they measure, our watches tell stories. Your story.
DUNKERQUE 1940: THE WAR AND ITS TRACES
At Col&McArthur, we have chosen to recount certain key moments of the First and Second World Wars. Not to glorify the conflicts, but to honor the memory of those who fought, resisted, and hoped.
Behind every uniform, there was a father, a son, a brother.
Behind every gaze, a thought for a loved one left behind: a wife, a child, a mother, a friend.
These heroes were not just fighting for a cause, but for love, freedom, and life.
This testimony is yours.
That of a generation that does not forget.
Because their absence remains a silent presence in our hearts, our thoughts and now… on the wrists of those who wish to remember.
“I just received my Dunkirk engraved in memory of my father, a prisoner of war 2 days after Dunkirk, for 5 years in Germany.
What a memory for me, even though it still breaks my heart... Thank you.
GUY F.
LUNAR 1969: A DAY THAT FOREVER MARKED HUMANITY
Some moments transcend time. They leave such a strong imprint that they continue to resonate, even with those who didn't experience them. The greatness of a moment is measured by its impact on our lives, by the emotion it evokes in us and in those we love.
Man's first step on the Moon is part of it. A titanic feat, an unparalleled human achievement, a thrill shared by millions of eyes turned skyward. There was admiration, fear, the fascination of the unknown… and the feeling that, on that day, all of humanity had crossed a threshold.
On our social media, one of our clients shared a memory with us: a moment experienced with his family from a very young age. A memory etched forever, befitting the occasion.
“The Lunar 1969... I was 5 years old when the Americans walked on the Moon. I think it was the first televised event I remember.
Even back then, I sensed how exceptional the event was. My watch is a symbol of that!
Yves C.
HALLYDAY 2017: BECAUSE HIS MUSIC AND HIS PRESENCE WILL NEVER DISAPPEAR
In a lifetime, certain figures leave an indelible mark. Through their art, their values, their presence.
They accompany us in joys as well as in trials, like a familiar melody that transcends the years.
For some, an artist is just a name on a playlist.
But for others, his work becomes a point of reference, a source of support, a guiding light.
Johnny Hallyday is one of those artists.
Through the many stories we receive, you share with us this intimate, often unspoken, sometimes deeply moving connection. A romantic encounter at a concert, a song that evokes a deceased relative, a voice that gives you the strength to move forward…
And this shared certainty: with him, you never truly feel alone.
“I’ve been a Johnny Hallyday fan since I was 15… I’m going to be 62 now, and as soon as I saw the watch I knew I had to have it.”
Rudy G.
BERLIN 1989: FOR FREEDOM
Our timepieces do more than simply measure the hours. They also mark the important stages of a life: a new beginning, a personal victory, a silent promise made to oneself.
Buying a watch is sometimes much more than a simple desire. It's a way of thanking yourself for the efforts made, celebrating an achievement, or laying a stone on the path to tomorrow: a house, a promotion, a turning point.
The Berlin 1989 watch pays tribute to one of the greatest symbols of freedom of our time: the fall of the Berlin Wall. A moment when humanity chose to break down borders to come together.
Among your many testimonials, one of them deeply moved us: the story of a life change, a need for something different… and of this watch chosen as an act of freedom.
“The story behind our watch? It dates back to our life change and the sale of our house to move to the south of France. My husband replaced our walls with another wall, a small piece of the Berlin Wall. It's symbolic.”
DOMINIQUE W.
