To write this article, we wanted to understand what our watches represent in your eyes.
We listened to you: through your messages on social media, your opinions shared on our website, and even during in-person meetings.
Among all these testimonies, some particularly touched us.
We have chosen to share a few of them with you.
Intimate, sincere, and deeply human stories that remind us that beyond the time they measure, our watches tell stories. Your story.
DUNKIRK 1940: THE WAR AND ITS TRACES
At Col&MacArthur, we have chosen to recount certain key moments of the First and Second World Wars. Not to glorify the conflicts, but to honor the memory of those who fought, resisted, and hoped.
Behind every uniform, there was a father, a son, a brother.
Behind every look, a thought for a loved one left behind: a wife, a child, a mother, a friend.
These heroes were not just fighting for a cause, but for love, freedom, life.
This testimony is yours.
That of a generation that does not forget.
Because their absence remains a silent presence in our hearts, our thoughts and now… on the wrists of those who wish to remember.
“I just received my engraved Dunkirk in memory of my father, a prisoner of war 2 days after Dunkirk, for 5 years in Germany.
What a memory for me, even if it still breaks my heart... Thank you.”
GUY F.
LUNAR 1969: A DAY THAT FOREVER MARKED HUMANITY
Some moments transcend time. They leave such a powerful imprint that they continue to resonate, even with those who didn't experience them. The greatness of a moment is measured by its impact on our lives, by the emotion it arouses in us and in those we love.
Man's first step on the Moon is one of them. A titanic feat, an unparalleled human achievement, a thrill shared by millions of people gazing at the sky. There was admiration, fear, fascination with the unknown... and the feeling that, on that day, all of humanity had reached a milestone.
On our social media, one of our clients shared a memory with us: a moment spent with family, from a very young age. A memory etched forever, worthy of the event.
“The Lunar 1969... I was 5 years old when the Americans walked on the Moon. I think it was the first televised event I remember.
Even then, I felt how exceptional the event was. My watch is a symbol of that!
Yves C.
HALLYDAY 2017: BECAUSE HIS MUSIC AND PRESENCE WILL NEVER DISAPPEAR
In a lifetime, certain figures leave an indelible mark. Through their art, their values, their presence.
They accompany us in joys as well as in trials, like a familiar melody that crosses the years.
For some, an artist is just a name on a playlist.
But for others, his work becomes a landmark, a support, a light.
Johnny Hallyday is one of these artists.
Through the many testimonies we receive, you share with us this intimate connection, often unspoken, sometimes overwhelming. A romantic encounter at a concert, a song that evokes a lost relative, a voice that gives us the strength to move forward...
And this shared certainty: with him, we never really feel alone.
“I've been a fan of Johnny Hallyday since I was 15... I'm now going to be 62, as soon as I saw the watch I knew I had to have it.”
Rudy G.
BERLIN 1989: FOR FREEDOM
Our timepieces don't just measure time. They also mark important life milestones: a new beginning, a personal victory, a silent promise to oneself.
Buying a watch is sometimes more than just a desire. It's a way of thanking yourself for your efforts, celebrating a success, or laying a stone on the path to tomorrow: a house, a promotion, a turning point.
The Berlin 1989 watch pays tribute to one of the greatest symbols of freedom of our time: the fall of the Berlin Wall. A moment when humanity chose to break down barriers and come together.
Among your many testimonies, one of them deeply moved us: the story of a change of life, of a need for elsewhere... and of this watch chosen as an act of freedom.
“The story behind our watch? It was when we changed our lives and sold our house to move to the south of France. My husband replaced our walls with another wall, a small piece of the one in Berlin. It's symbolic.”
DOMINIQUE W.
